Country Thunder operates Seven yearly festivals
Award Winning Festivals
Since 1998 in the US & Canada
Starting in Canada with crowds of just 5,000 to winning festival of the year twice from the Academy of Country Music and being runner up many years, Country Thunder Music Festivals are among the top 5 mega festivals in the US.
The four festivals in the United States and three in Canada make Country Thunder’s direct to consumer contact total 640,000 people.
Combined with organic, consumer, commercial, affiliate and local exposure and the effect is multiplied by a factor of 10.
Country Thunder Arizona October 14th
Attendees
45,000 Daily
77% Female
23% Male
Avg. Age:
25 to 34 = 26%
35 to 44 = 25%
45 to 54 = 23%
Travel from:
California
Nevada
Texas
Utah
Activation Description
Outside the activation:
Inside the activation:
You can design it anyway you like. We envision plenty of standing table space, strategic seating, plenty of shade, dedicated bars, dedicated food.
Natural reason people enter:
- This will be a ticketed upgrade. $50~ to enter. (exclusive)
- 3 Drinks complimentary of Country Thunder ($18 Value)
- SHADE ( October is hot in Arizona and there is no dedicated shade)
- Air Conditioned Toilets
- It will be the only nice place to enjoy on site.
Your Brand to influence guests
You have the chance to leave an impression with people to buy your product at the festival and afterwards.
Ticket upgrade required for entry
Lead Generation / Cross Promotional / Marketing Efforts will include your brand and messaging in a native ad format. Any links to your forms or form submissions regarding your products will be forwarded to you.
Web design, Email Automation, User Tracking and Ticketing are included.
- Exclusive Area
- Consumers must buy a ticket to enter
- Ticket purchase includes their name and email
- This will be used to pre-market your Brand before the event
- During the Festival, entry will be available for purchase with the same info capture.
- The customer info will also be used for post-event marketing.
High Visibility Location
Expected Daily Foot Traffic: 40,000+ – your Brand will be seen by the majority if not all attendees.
You will have a direct line of sight to the stage.
You can install a higher visibility balloon etc. with your Brand so that you are extremely visible from anywhere in the Festival.
Your location will be associated with fun and reinforce your Brand’s positioning in the minds of the consumer.
Marketing Automation Included
Digital Features you’d expect from a Fortune 500
Each email will be customized to the consumer. Emails will arrive in the form of conversation with short focused messages followed by calls to action. Your brand will be embedded into these messages natively. All traffic is tracked and categorized. You can easily provide unique links to your partners to assist in the marketing. They will be given dashboards to track their performance and you can reward them however you wish. Marketing your product is built in. We will include direct links, custom data collection forms and the incentives of your choice – before and after the event.
Before the event:
Emails will be sent from Country Thunder to invite people to buy tickets to the activation.
This is where they meet your brand first.
If interested (or convinced) to engage – you can start marketing to them immediately.
Successful brands will implement their own pre-event marketing efforts to cross promote the event with their partners.
During the event:
Every ticket holder will walk past your activation. Tickets to enter will be sold online and the same marketing process will repeat with each ticket sale.
You can sell merch inside/outside the activation.
Traditional activation marketing applies.
After the event:
Any custom designed marketing program you propose can be executed post event.
This allows to you follow up, call to action, education etc with the fan base.
This is also a great place to relate the event to your brand and get the consumer to engage FOMO.
Email & SMS Automation
Intelligent and Personalized outbound consumer emails provide clear communication and build confidence. Smooth flowing communication that aims to be authentic and informative while casually promoting your brand.
Partner Engagement
Incentivize and track partners performance to unlock all available marketing power in your network. Give all your partners/distributors a reason to advertise your brand involvement with CountryThunder. Measured marketing performance is included.
